Basmati Rice Market Size, Share, Trends and Report | 2034

Basmati Rice Market Outlook

According to the report by Expert Market Research (EMR), the global basmati rice market size attained a significant value at USD 6.34 Billion in 2024. Aided by the increasing demand for premium rice varieties and the growing applications of basmati rice in various cuisines, the market is projected to further grow at a CAGR of 2.00% between 2025 and 2034, potentially reaching USD 7.73 Billion by 2034.

Basmati rice is a long-grain, aromatic rice variety known for its unique fragrance, distinct taste, and fluffy texture when cooked. It is primarily cultivated in India and Pakistan, with India being the largest producer and exporter. The increasing preference for high-quality rice varieties, particularly among health-conscious consumers, is significantly contributing to the expansion of the global basmati rice market. The product is widely used in traditional and international cuisines, including biryanis, pilafs, and sushi, further driving its demand.

The rising disposable income and changing dietary preferences of consumers across the globe have led to increased consumption of premium rice varieties, thereby fueling the growth of the basmati rice market. Additionally, the growing trend of gourmet and exotic food consumption in developed economies has propelled the demand for basmati rice. The expanding food service industry, including restaurants and hotels, also plays a crucial role in the rising adoption of basmati rice due to its superior quality and taste profile.

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Key Market Trends

The growing inclination towards healthy and organic food products is a significant trend shaping the global basmati rice market. With the rising awareness of the health benefits associated with organic food, there is an increasing demand for organic basmati rice. Organic basmati rice is free from pesticides and synthetic fertilizers, making it a preferred choice among health-conscious consumers.

Another key trend driving market growth is the increasing demand for basmati rice in the processed food industry. The use of basmati rice in ready-to-eat meals, instant rice products, and packaged rice dishes is gaining momentum due to its rich texture and taste. As the global food industry continues to expand, manufacturers are incorporating basmati rice into various value-added products, enhancing its market presence.

The export dynamics of basmati rice are also influencing market growth. India and Pakistan, the major producers, continue to dominate global exports, with key markets including the Middle East, Europe, and North America. The increasing penetration of basmati rice into new geographical markets, supported by government initiatives and trade agreements, is expected to provide lucrative growth opportunities in the coming years.

Basmati Rice Market Segmentation

The market can be divided based on type, nature, country of origin, end user, distribution channel, and region.

Market Breakup by Type

• Parboiled
• Raw

Market Breakup by Nature

• White
• Brown
• Others

Market Breakup by Country of Origin

• India
• Pakistan
• Others

Market Breakup by End User

• Retail
• HoReCa and Institutional

Market Breakup by Distribution Channel

• Supermarkets and Hypermarkets
• Convenience Store
• Speciality Store
• Others

Market Breakup by Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Competitive Landscape

The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the global basmati rice market. Some of the major players explored in the report by Expert Market Research are as follows:

• KRBL Limited
• Kohinoor Foods Limited
• Adani Wilmar Limited
• Dunar Foods Ltd.
• Ebro Foods, S.A.
• Lundberg Family Farms
• New Bharat Group
• Supple Tek Pvt Ltd
• LT Foods Limited
• HAS Rice Pakistan
• Latif Rice Mills Pvt. Ltd.
• A.I.Z Import Export
• Others

Challenges and Opportunities

Despite the positive market outlook, the global basmati rice market faces several challenges. One of the primary concerns is the fluctuating price of basmati rice due to climatic conditions and geopolitical factors. Unfavorable weather patterns, including droughts and excessive rainfall, can significantly impact production and supply, leading to price volatility.

Another challenge is the presence of counterfeit and adulterated basmati rice products in the market. The sale of low-quality rice under the basmati label affects consumer trust and poses a challenge for genuine producers. However, stringent quality regulations and certification standards are being implemented to curb these malpractices and ensure product authenticity.

On the other hand, the rising demand for gluten-free and non-GMO food products presents significant growth opportunities for the basmati rice market. As consumers increasingly seek natural and unprocessed food alternatives, the market for premium rice varieties, including basmati rice, is expected to witness steady expansion.

Furthermore, advancements in agricultural practices and technological innovations in rice milling and packaging are enhancing product quality and shelf life. The integration of sustainable farming techniques and water-efficient cultivation methods is also expected to boost production efficiency and contribute to market growth.

Future Outlook

The global basmati rice market is poised for robust growth, driven by increasing consumer demand, expanding food service applications, and evolving dietary preferences. The rising popularity of international cuisines and the growing inclination towards high-quality rice varieties will further propel market expansion over the forecast period.

Moreover, the adoption of digital retailing and e-commerce platforms for rice distribution is expected to enhance market accessibility. With the increasing penetration of online grocery shopping, basmati rice brands are leveraging digital channels to reach a wider consumer base and offer convenient purchasing options.