Send Bulk Broadcast WhatsApp Messages in 2025: Guide

In 2025, WhatsApp continues to be a dominant platform for communication, with over 2 billion active users worldwide. For businesses, it provides a direct and personal way to engage with customers. One of the most effective features for reaching a wide audience on WhatsApp is the bulk broadcast message feature. This allows businesses to send messages to multiple contacts at once without creating a group chat, making it a great tool for promotions, updates, reminders, and more. In this comprehensive guide, we’ll walk you through how to send bulk broadcast messages on WhatsApp in 2025.

Why Use Bulk Broadcast WhatsApp Messages?

The bulk broadcast feature on WhatsApp offers several key advantages for businesses:

1. Direct, Personalized Communication: WhatsApp has an incredibly high open rate compared to other communication channels like email or SMS. This is largely due to its personal nature. When you send a broadcast, each recipient receives the message individually, making it feel personal and direct.

2. Cost-Effective Marketing: Unlike traditional email marketing services or SMS campaigns, WhatsApp broadcasts are free. You don’t need to worry about paying per message or per recipient, which makes it an excellent choice for small and medium-sized businesses looking to reach large audiences.

3. Increased Engagement: WhatsApp messages tend to have a higher engagement rate because they are delivered directly to the recipient’s mobile device. This allows businesses to communicate more effectively, whether it’s to update customers, promote new products, or send event reminders.

4. Time Efficiency: Sending individual messages to each customer can be time-consuming, especially for larger audiences. With the bulk broadcast feature, you can send a single message to multiple contacts in just a few clicks.

How to Send Bulk Broadcast WhatsApp Messages in 2025

Here’s a step-by-step guide on how to send bulk broadcast messages using WhatsApp:

Step 1: Set Up a WhatsApp Business Account

To send broadcast messages, you’ll need to use WhatsApp Business. This app is specifically designed for businesses and offers a variety of tools such as quick replies, automated messages, and labels that help you manage customer communication.

If you haven’t already, download WhatsApp Business from the Google Play Store or Apple App Store and set up your business profile with relevant information such as your contact details, business hours, and a description of your business.

Step 2: Create a Broadcast List

WhatsApp allows you to create broadcast lists of up to 256 contacts. Here’s how you can create one:

1. Open WhatsApp Business and tap on the three dots in the top right corner to open the menu.
2. Select New Broadcast.
3. Choose the contacts you want to send the message to. You can manually add contacts or search for specific ones.
4. Make sure all the contacts you select have your business number saved in their phone contacts. Only contacts who have saved your number will receive broadcast messages.

Step 3: Craft Your Message

Once your broadcast list is set up, it’s time to write your message. A few tips for crafting effective broadcast messages include:

• Keep it Short and Clear: Avoid lengthy messages. Keep your message concise and to the point.
• Personalization: Though WhatsApp broadcasts don’t allow for dynamic text (such as using the recipient’s name), you can personalize the message in other ways. For example, mention relevant products, offers, or services based on your customer’s preferences or past purchases.
• Call to Action: Include a clear call to action (CTA), such as “Shop now,” “Learn more,” or “Sign up.”

Step 4: Send the Broadcast

After crafting your message, you can send it to your broadcast list. Tap the send button, and WhatsApp will send the message individually to each contact on your list. The recipients will see the message as if it were sent just to them, maintaining the personal feel that WhatsApp is known for.

Best Practices for Sending Bulk Broadcast WhatsApp Messages

To make the most of WhatsApp’s broadcast feature, here are a few best practices to follow:

1. Obtain Consent:

Before sending broadcast messages, ensure that your recipients have opted in to receive communications from your business. This is essential to avoid complaints or violations of WhatsApp’s policies. Customers should have saved your number in their contacts for your broadcast to be delivered.

2. Avoid Spamming:

Don’t overwhelm your audience with frequent broadcasts. Bombarding customers with constant messages can lead to dissatisfaction and result in them blocking your number. Limit broadcasts to important updates, promotions, or timely information.

3. Segment Your Audience:

Consider segmenting your audience into different groups based on interests, purchase history, or demographics. You can create multiple broadcast lists for different segments and tailor your messages to each group. This increases the relevance of your messages and boosts engagement.

4. Track Performance:

While WhatsApp Business doesn’t offer detailed analytics, you can still monitor message delivery and responses. Pay attention to customer replies or follow-up actions to gauge the success of your campaigns. Use this feedback to improve future broadcasts.

5. Stay Compliant with WhatsApp Policies:

WhatsApp has strict guidelines around messaging and spam. Make sure your broadcasts comply with WhatsApp’s business policies, especially when it comes to unsolicited promotional messages. Always respect user preferences and provide clear options for opting out.

Conclusion

WhatsApp’s bulk broadcast feature is a valuable tool for businesses looking to reach a large audience quickly and efficiently. In 2025, leveraging this feature for promotions, updates, and customer engagement can help businesses maintain a direct, personalized connection with their customers. By following best practices like obtaining consent, avoiding overuse, and tailoring messages to audience segments, businesses can use bulk broadcasts to create meaningful relationships with customers while keeping communication relevant and effective.