Why Every Web Development Agency Needs to Offer App Development Services
In today’s digital landscape, having a good online presence is vital, but it’s no longer enough to stop web development. To stay competitive, every web development agency must offer app development services.
Mobile apps are now vital for businesses. They help engage customers, boost brand visibility, and drive revenue. By adding app development to your services, you meet the growing demand and open up new opportunities for your clients and agency.
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In this blog, we’ll explore why integrating app development into your offerings is a natural and necessary progression for any web development company.
It’s an easy upsell for your clients.
If you already offer app development, pitching mobile apps becomes simpler. It’s a natural step for companies looking to grow with new technologies. Since you’ve already secured your web development clients and earned their trust by delivering great results, they’ll be more open to having you create a mobile app for them. It’s easier to upsell to someone you know than to a new prospect.
Client acquisition is tough—37% of agencies say it’s their biggest challenge. However, selling to an existing client has a 60% to 70% success rate, compared to only 5% to 20% with new prospects. Web and mobile development go together, making the pitch even smoother.
Growing brand awareness.
Mobile apps for businesses can boost brand awareness alongside other marketing campaigns. The mobile app serves as a point of contact for your target audience while improving the success of your marketing campaign.
Once a person installs your app on their device, they will encounter your brand several times daily, especially if you include built-in features that allow you to communicate with your consumers regularly.
According to Statista, the average person spends more than 4 hours each day on their smartphone. Offering a mobile app allows enterprises to create a quick and dynamic experience that can boost consumer loyalty, in-app sales, and good brand connotations.
A well-designed mobile app, for example, can offer special bargains, prizes, and personalized suggestions that fit customers’ needs while motivating them to make additional purchases and share their positive experiences.
Creating value for customers
Digital accessibility is undoubtedly one of the most essential business trends today, and mobile applications fit right in.
Customers can easily purchase via mobile apps, even while on the road. According to Insider Intelligence, 61% of U.S. adults consider mobile commerce a necessity for convenience, indicating that smartphone users are increasingly reliant on mobile apps for buying.
Apps can also provide rapid customer service with chatbots, which can answer common questions and provide assistance, saving clients time and effort. Mobile apps can also engage customers by giving push notifications about new products, promotions, and bargains. This keeps people informed and engaged with your brand.
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Improved client service
According to Salesforce data, 88% of consumers are more likely to buy again after a good customer service experience.
We know that customer service is vital to business success, and one of the most important components of customer service is to respect the client’s time by promptly responding to their inquiries.
With the correct mobile app development, your company should be able to offer a wide range of essential customer services features, like in-app messaging, call, and call-back buttons, simple directions to your stores, RSVP capabilities, and customer feedback options.
Mobile apps can also include self-service features like FAQs, tutorials, and videos, allowing clients to find solutions to their questions rapidly. Companies that provide solutions to consumers can successfully minimize the workload of their customer care professionals while also improving the quality of service.
Cost-effectiveness
Using your mobile app as a digital marketing channel saves money on physical marketing campaigns and advertising. Push notification customization is an effective tool that can increase your response rates by 400%. Personalization can take the form of addressing the consumer by name or recommending products based on their previous purchases.
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A push notification marketing strategy could include providing a discount code to a consumer who hasn’t purchased in a while. This may prompt users to return to your app and make a purchase, improving the likelihood of client retention and loyalty.
In addition, you may use the app’s automated chatbots to cut customer service staff expenditures. These chatbots can assist clients by answering frequently asked inquiries, providing support, and even processing orders. This can save your company money on staffing while maintaining exceptional customer service.
Personalized experiences within the app
Mobile apps may provide a tailored experience for clients, increasing user engagement and revenue. It can also make it easier for users to find what they’re looking for and improve the purchasing experience overall.
Furthermore, tailored experiences can make customers feel valued and appreciated, resulting in loyal customers, increased sales, and favorable feedback. According to research, personalization in marketing can increase marketing ROI by 10-30% by strengthening customer relationships and improving the consumer experience.
For example, if a consumer has purchased pet food for their dog, the app may recommend additional products such as dog toys, grooming equipment, or similar pet food brands. This personalized experience provides the user with specialized shopping, increasing the possibility that they will make a purchase and return to the app in the future.
Increasing revenue
Remember how we said users might enable location sharing with your mobile app? This functionality is more than simply another option to collect geographic information about your clients.
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You can set up push notifications to tell users about local promotions that only apply when they are within walking distance of your store. Targeted promotions like this increase foot traffic, which can result in increased sales.
Unlike websites, apps give your company more flexibility to create more immersive and seamless shopping experiences—from product discovery to secure, easy payments.
In Conclusion
Offering app development services is more than just a value-add; it’s a game-changer for your clients and your agency. As mobile apps become crucial for customer engagement, clients want to grow their digital presence, and they will appreciate your help in doing this.
Mobile apps have undeniable benefits. They improve customer service and drive sales via push notifications and mobile commerce. By providing this service, you’ll strengthen relationships with existing clients and make your agency stand out in a competitive market.
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At IDS Infotech, we specialize in delivering customized app development solutions that align with your clients’ needs. With our expertise in creating innovative, user-friendly mobile applications, we help businesses enhance customer engagement, streamline operations, and boost revenue. Partnering with IDS Infotech ensures that your agency can offer cutting-edge app development services, positioning you as a leader in the industry. Now is the time to evolve beyond web development and help your clients thrive in the mobile-first world.