Asking for budget to attend a conference can sometimes feel awkward.
You don’t want to sound like you’re pitching a fun work trip, and you want to show that MozCon is a strategic investment for the business.
So, how do you do this?
Over the years, we’ve helped hundreds of marketers get buy-in, and we know exactly what managers need to hear.
In this guide, you’ll get a foolproof pitch kit to help you make your case confidently and move from “maybe” to “pack your bags!”
A tip: Speak to the solutions and outcomes tied to business goals
When you pitch MozCon, remember that your manager doesn’t care about the speaker lineup or the free swag. They’re thinking about business impact, ROI, and the bottom line.
So when you make your pitch, speak their language. Focus on what MozCon will help you solve, not what you’ll get to see.
Here’s how to approach it:
What business challenges is your team facing right now?
What goals are you under pressure to hit this quarter?
What have you spent time and budget trying to fix with limited success?
Connecting the talks to business outcomes makes it easier to get a yes from your manager.
Now, read the rest of this article in your own voice and imagine you’re in front of your manager, shooting your shot with some of these points.
12 reasons to send me to MozCon
1. Incredible talks guaranteed to help us achieve ROI faster
MozCon sessions are directly tied to the challenges we face as a team. Some talks offer practical solutions we can apply immediately to improve results, reduce wasted budget, and move faster.
MozCon London 2025 speakers
Here are a few of the talks I’m most excited about:
Helen Pollitt is sharing a framework to predict content revenue and reduce waste
Luke Carthy is giving away the attribution model he uses to track conversion at every touchpoint, not just the bottom of the funnel
Rebecca Jackson explains how she increased conversion by 150% for an e-commerce client, even with declining clicks
Andy Chadwick is running a masterclass on building no-code SEO tools without dev skills
Lidia Infante is sharing an audit framework to fix brand signals, plus a checklist to future-proof against volatile search changes
Check out the MozCon London agenda!
2. Opportunity for the wider team to learn from my key takeaways
Post MozCon Lunch and Learn Session
I’ll share the most valuable takeaways from MozCon in a team lunch-and-learn session, so everyone benefits from the insights, without the added cost.
It’s a simple way to quickly upskill the team, encourage cross-department knowledge sharing, and create space for meaningful discussions around new strategies we can apply immediately.
3. Closing learning gaps makes me a more competent SEO specialist
SEO closing learning gap at MozCon 2025
The SEO industry is changing faster than I can keep up. I worry that I have knowledge gaps, and MozCon addresses them in several ways:
Sessions are built to solve the problems most marketers are struggling with, so I’m not starting from scratch
I’ll gain new skills, frameworks, and mental models that make me more effective immediately
Closing knowledge gaps means I show up to work more confident, capable, and prepared to lead in this new search ecosystem
4. It sends a message that professional growth matters here
It can feel demotivating when growth and learning aren’t prioritized or considered optional. Over time, that culture affects morale, performance, and retention.
Sending me to MozCon shows that we value development and sends a clear message to the company (or stakeholders) that we’re committed to learning.
For example, Andy Chadwick’s talk on AI workflow is a great way to show that we’re developing AI skills that cut costs, drive innovation, and make us more agile as a team.
5. Competitive intel to see what top brands are doing right now
SEOs sharing competitive intelligence at MozCon
It’s hard to know how we perform when only looking inward. Without visibility into what other top teams are working on, we risk making decisions in a vacuum or sticking with outdated tactics.
MozCon gives us unique access to what marketers and SEOs at leading companies are doing. I’ll learn how they structure their campaigns, measure success, and adapt to industry changes. It also helps us benchmark our processes, spot opportunities to improve, and avoid falling behind competitors who are innovating faster.
Why Wait? Early Birds Get Both Savings & Seats
The best price for MozCon disappears soon, along with your chance to learn from these amazing speakers
One of the biggest challenges in our industry is that we often don’t realize a shift has happened until results start slipping. By then, we’re reactive instead of proactive.
Attending MozCon gives us early access to the trends, tools, and behaviors quietly shaping the future of search. We’ll learn tactics to future-proof our strategy instead of pivoting under pressure.