What are the some of the essential features and monetization model is VOD Platform?

What is VOD?

Video on demand, or VOD for short, is a method of consuming video through purchases, rentals, and/or subscriptions. VOD allows users to access video on their own time and platform, whereas traditional television forced viewers to watch content according to a predetermined schedule. 

VOD programming is accessible on personal devices such as computers and mobile devices, tablet, laptop etc. It  is usually distributed via the internet. VOD services are frequently offered as monthly subscriptions or pay-per-view, although they can also be included in multichannel subscription packages. 

How does VOD Work?

Customers are not constrained by timetables or conventional broadcasting, allowing them to watch video content whenever they choose. Users can watch movies, TV shows, sporting events, concerts, and user-generated content.

Video on platform allows viewers to access video content that is hosted on a centralized server over the Internet. The server sends real-time video data to the user’s device via appropriate hardware. We refer to this method as “streaming.”

Vod is accessible with a variety of devices. High-definition (HD) or ultra-high-definition (UHD) formats are usually used to organize and broadcast the shows, giving spectators a great visual experience.

What are some of the Essential features of Building VOD platform?

Video CMS

With a suitable video content management system (CMS), you can easily tag your videos with categories and subcategories so that viewers can locate the exact topic or video they’re looking for. 

Seamless Experiences

VOD platforms need to use a mix of protocols and technologies to deliver videos smoothly and with minimal latency.

Content Security

In order to completely safeguard the rights of content owners and the interests of creators, content security is a crucial component of VOD platform providers.

Video Monetization

Make sure the VOD hosting platform you select has a monetization strategy that works for you if the revenue from your video is a significant portion of your company’s income. Some of the monetization model you can choose are TVOD, SVOD and AVOD etc

White label Video player 

white-label VOD hosting platform offers you all the convenience of a third-party platform together with increased customization options.

Security

Video on Demand (VOD) platforms should have security features to protect content from unauthorized access and piracy. Some security features to look for in a VOD platform include: 

Different types of VOD monetization models.

You can use it to create a video subscription channel, free videos (that have ads), or one-off videos for special events and premium videos. These are known as:

• Subscription video on demand (SVOD) 
• Advertising-based video on demand (AVOD)
• Transactional video on demand (TVOD)

For businesses, VOD is a way to earn regular revenue, scale up video content, and build an audience. 

Let’s take a closer look at the different VOD types.

Subscription video on demand Model

SVOD is the bread and butter of VOD—this is where streaming platforms like Netflix and Disney live. 

It has exploded in popularity over the last decade, and they are expected to acquire over 300 million subscribers by 2025 in the United States alone. 

SVOD is possibly the best example of a VOD platform that can create recurring revenue. 

As consumers purchase subscriptions to access content (either monthly or annually), it’s essential for businesses to build a steady revenue stream while consistently producing content for their audience. 

Access classes or ongoing content that can be streamed over time.

Join or opt-out without the long-term contracts that traditional cable or satellite services require.

Pick content to watch from a library that can be streamed over and over again.

Advertising video on demand Model

While AVOD is either free or provides viewers with reasonably priced options to access video, it differs from the other forms of VOD on our list. 

This is how it operates. Companies produce videos that individuals can watch whenever they want, but in order to make money from marketers, the videos contain advertisements. Because it’s free, AVOD lowers the barrier to entry for viewers of your content, making it a fantastic starting point for VOD.

It is accessible without the need for a conventional cable or satellite subscription.

It is simple to scale as your audience expands.

YouTube is the most well-known platform that makes money with AVOD. AVOD is a simple and quick way to start making money. But after examining a million Vimeo OTT users, we

Another way of using AVOD is by offering different pricing tiers to your consumers. For example, Hulu offers a multi-tiered subscription that escalates with more benefits – one of the benefit includes no ads while streaming. 

The good news is that there are now other ways businesses can make money through AVOD, thanks to the rise of influencer marketing and paid sponsorships. 

Transactional video on demand Model

Creators who wish to sell or rent out premium videos and those who do not want to be trapped into a subscription are drawn to the TVOD model. 

Content producers might advertise particular “one-off” releases or occasions that customers can purchase in addition to their current subscription. In contrast to SVOD, TVOD products function as follows: 

enables you to publish timely, exclusive material to generate more income.

allows you to freely provide feature films, series, or individual videos.

It’s a fantastic option for creators to reach a wider audience without having to sell a monthly or yearly subscription because it allows users to rent or buy videos.