These 10 Pinterest Tips and Tricks Will Help Your Business Succeed

Pinterest is a huge opportunity for your business…If you are aware of how to make use of it!

According to Statista, the majority of social media users utilize Pinterest to search for or buy items. This means that Pinterest is the most popular social media platform used to conduct research on products and make purchases. It’s not bad, is it?

OK…maybe I’ve re-invigorated your interest. What do you think about using Pinterest to help your business? This article outlines some Pinterest-related tips that are useful for businesses!

If a username is available or not, you can check it with Namecheckr, the most trusted social media name checker.

However, before that…

What is Pinterest, and How Does It Work?

If you’ve not jumped onto the Pinterest train Here’s a quick rundown: Pinterest is a virtual pin board, similar to the corkboards that we used to have in our bedrooms as children as well as ones you may still have in your home or office. I have one from the past filled with my kids’ artwork throughout many years.

Pinterest is a reincarnation of this idea and developed an online social network that lets users create online collections of photos – much like an internet-based album. It’s mostly a picture and video-sharing website, where users can create albums that are based on a theme or design.

Pinterest can be a fantastic opportunity for companies because it’s an ideal platform to showcase your products, services, and content. It’s a way to influence by presenting content and letting social media play the backseat.

Brands can discern what people are interested in rather than what they are concerned about. Market research is valuable in terms of branding! Are you ready to go? If not, here’s the best way to start.

If you’re on Pinterest You probably need to be aware of Pinterest tricks and tips to maximize your exposure on the site.

Let’s get started!

10 Interesting Pinterest Tips to Help Businesses to Make the Most of the Platform

Here are my top tips on how to make use of Pinterest for small-sized companies How to get your business noticed your business on Pinterest and also how to increase the number of followers. No matter if you’re a newbie to Pinterest or an avid user I’m sure you’ll discover some useful tips here!

1. Build Content-rich Boards Around Your Niche

You’ll want to create rich boards with lots of content and curate your posts just like you do on any other social media platform.

Your products and content to the appropriate boards on Pinterest using links that are shortened to let you track the progress of your Pinterest traffic.

Be sure to present the products and services or content visually appealing since that’s what’s going to catch people’s attention. They’re not reading the subtext or the meaning behind it!

Be unique, stand out, and be creative, and, most importantly be different.

2. Brand Your Business

Did you know that you can create a personal as well as a business one on Pinterest?

As a business owner one Pinterest advice I highly recommend is to switch to a corporate account should you not have one yet. Businesses can access more detailed analytics and also the capability to create ads, which is definitely worth it.

When you’re setting up your website for business It is important to consider the branding. A few ways to accomplish this include:

• Use your business name for your Pinterest username
• Utilize your company colors, fonts, and aesthetics on your boards and pins
• Include your company’s URL

Make use of your logo as your profile picture, OR use a high-quality headshot of yourself when you’re considered to be the “face” of your business (no pun intended!)

When you write your description, make sure to briefly speak about your personal characteristics as well as what interests you have. This part should be concise but still provide an adequate description of your company as well as the way you can solve a problem issue for your ideal client.

Also, be sure to incorporate your brand’s name as a logo on each image you pin from your website. If you’re planning to do complete the task of creating stunning, captivating pins, it’s important to ensure the other users know what they belong to!

3. Spend Some Time Commenting on Pins

This is an under-utilized strategy, to my mind.

Pinterest isn’t only about the process of re-pinning and pinning. It’s also crucial to interact with other pins of others, and also respond to comments posted about your pins.

Are you unsure where to begin in replying to your comments? The good news is that Pinterest provides a central place that allows you to view every comment about your posts.

4. Use Keywords to Show Up in Search Results

When writing content for Pinterest my advice is to ensure you’re using keywords that people use to locate your content.

For example, if are looking to be discovered in search results for the term “travel”, you would surely include the term “travel” somewhere in your text.

A few key locations to use your selected keywords are your:

• profile/business description
• Board titles
• board descriptions
• pin descriptions

and on the content of the webpage you’re linking to (e.g. the blog post, your product page, and in the content of the page you’re linking to (e.g., your blog.)

5. Use Pinterest’s Browser Extensions for Easier Pinning

Pinterest provides browser extensions to Chrome, Firefox, and Microsoft Edge. When you download the extension, it gives you the ability to pin it right from the toolbar of your browser, which makes it SUPER simple to pin anything you find when browsing the Internet.

Once you’ve installed this extension and you’re capable of right-clicking, select “Pin this Image” from the dropdown, and then choose the board you’d like to pin it to.

If you spot a fantastic pair of shoes and you like them, you can add the picture to a board in your Pinterest account. Not only will it save the image but it will connect back to the original source!

6. Pin Videos

Pinterest doesn’t just permit you to save images…you are also able to pin videos!

Make use of your video pins to create stories about your brand, provide brief tutorials, or inspire or encourage your followers.

Video pins can be uploaded in .mp4, .mov, or .m4v They can range between 4 and 15 seconds and should be in a 2:1 aspect ratio.

A few best practices for video pins suggested by Pinterest include:

• Start with a powerful “hook”
• For promoted videos, aim for 6-15 seconds
• Make use of captions or text overlays to help viewers who can’t use audio
• Utilizing a cover photo that clearly explains the purpose of your video
• Make use of words in the pin copy in order to be noticed by Search

7. Optimize Your Graphics

The first step is to get simple: Make sure that you’re using images in your blog articles that are directly related to the content. Also, you shouldn’t make use of a photo of a camel when you’re discussing the best way to cook a delicious steak!

Then, ensure that you’re using the correct size of your Pinterest pins. As we said, Pinterest recommends using an aspect ratio of 2:3 when you pin.

8. Use Pinterest’s Mobile App

If you don’t have it I’d suggest you download Pinterest’s mobile application for your phone.

As we are spending more time with smartphones than using computers, a mobile application is a must! It lets you browse the web, pin, re-pin, or snap photos to pin on your smartphone.

9. Create Multiple Pins for the Same Piece of Content

If you’re looking for a continuous flow of traffic coming from Pinterest it is essential to continuously create new blog posts as well as the corresponding pins…right?

Wrong!

Instead of wasting your time writing a lot of new blog posts, think about making multiple pins for identical blog posts.

Make pins that draw different kinds of audiences or include various images. Explore different layouts, fonts as well as text, and take a look at what you come up with when you discover the one design or format superior to the rest!

10. Post Regularly Rather Than All at One Time

Pinterest has said that they would prefer to publish pins on a regular basis rather than posting a large number at once.

As many aren’t able to find time to design and publish pins every week I suggest planning your posts prior to the time you want them.

Pinterest lets you plan your pins up to two weeks in advance, which means you only need to sit down every month for a couple of hours to make a plan for your pins.